Nextsoft would always recommend a brand audit as part of any branding project. Crucially, it allows us to get under the skin of your brand, providing further invaluable insight beyond that provided by your brief or any existing understanding, we as an agency might have of your organisation. Not only does this help us create the best strategy and design work for you, but it also enables you to ensure that all your other business activities are supporting the brand image you wish to have.
A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, and then to look at the wider landscape to check how that performance positions you in the market.The methodology will therefore differ depending on industries and individual companies. Regardless of the exact criteria you choose to measure, an audit should allow you to:
- Establish the performance of your brand
- Discover your strengths and weaknesses
- Align your strategy more closely with the expectations of your customers
- Understand your place in the market compared to the competition
One option is to employ a branding agency to conduct a comprehensive audit. They may examine internal branding: your positioning, voice, brand values, culture, USP, and product. External branding can also be considered; logo and other brand elements, website, advertising, SEO, social media, sponsorship , event displays, news and PR and content marketing.
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